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inBASE are an inbound marketing agency based in Dublin, Ireland specialising in fast growth inbound marketing services for Irish and international clients. Whether you are a locally based SME looking to compete on the world stage or a multinational looking to break into specific targeted sectors, inBASE has the expertise to create a bespoke inbound marketing strategy based on the three core critical components of company growth: - Getting Found Online - Lead Generation - Converting Leads into Customers

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Posts: 44
Reposts: 0

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How will Voice Search impact traditional search?

Hugely interesting article digging into the trends driving the development of Intelligent Personal Assistants such as Amazon Echo and...

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If Neil Patel told you to jump off the bridge with 200 words, would you do it?

I enjoyed this post by Jason Quey which echoes many of my own feelings. Clients are often asking us for tips to create the optimal Passle...

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Your customers aren't buying the way you sell

An excellent article from McKinsey outlining what all great sales orgs already know - the traditional sales funnel as we know it is...

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How To Educate Your Target Audience with Quality Content

As technology continues to improve we find ourselves with an abundance of content. This in part is driven by the glut of different...

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Buying has changed! So should your Content Strategy...

58% of the buyer journey is complete before your customer even contacts you! An interesting statistic from the good folks at Hubspot and...

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When sales, marketing and service converge

Sales, marketing and customer service - the holy trinity for customer acquisition and retention.  

All three are shifting ever closer to...

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How to use Buffer for your B2B business

As many of you know, I'm a bit of a Buffer evangelist. Buffer, for those not in the know, is a social media management tool. I think it...

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Dont have enough marketing data? Think again

It amazes me that in 2016 many organisations large and small are making major strategic decisions led by nothing other than gut feeling.

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Stop focussing on Google. It's all about your prospects

A great infographic here from Barry Feldman looking at an SEO checklist with a big focus on making it compelling and engaging the reader....

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7 Deadly Sins of Content Marketing

Nice article taking on content marketing mistakes primarily from an SEO standpoint.  While some purists will argue that we should write...

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Micro-Moments - breaking down the buyers journey

Very interesting article on how the proliferation of mobile search is breaking down the traditional 'Buyers Journey' into Micro Moments,...

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14 Inspiring Habits of Successful Digital Entrepreneurs

A thought provoking article on what it will take to stay ahead of the game in this age of digital business.

Welcome to digital business. Business as we know it is being disrupted and disturbed. Traditional industries that we knew and maybe...…

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Is your price right?

How did you arrive at your pricing? Are you happy with it? Are your customers happy with it?

There's a great article here on pricing,...

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Ridiculously good content is not enough

The content marketing landscape is evolving so rapidly that the rules of yesterday are not the rules of today.  As Sujan Patel points...

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The importance of measuring content by business goals

Measuring content and its ROI is always a challenge.  Too much emphasis is placed on visits. page-views, social media likes and shares...

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