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  • Inbound Marketing Strategist | Inbound Marketing Consultant | Director


inBASE are an inbound marketing agency based in Dublin, Ireland specialising in fast growth inbound marketing services for Irish and international clients. Whether you are a locally based SME looking to compete on the world stage or a multinational looking to break into specific targeted sectors, inBASE has the expertise to create a bespoke inbound marketing strategy based on the three core critical components of company growth: - Getting Found Online - Lead Generation - Converting Leads into Customers



Posts: 44
Reposts: 0

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Do you ignore people on social media? Here's why you shouldn't

Elizabeth Cunningham makes a fantastic point below. Good or bad, you should never ignore feedback on social. Indeed, I think the same is...

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What makes content viral?

Fascinating piece on Viral content and the factors involved.  Social Sharing is a key component of the inbound marketing methodology so a...

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Promoting Your Content Through Interlinking

So you've finally published your content and it's sitting on your website for all your target readers to come along and find. Except for...

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Are You Promoting the Wrong Content?

Socialbakers have released some interesting stats around social promotion of poor posts versus companies best ones.  

The facts are...

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LinkedIn + Microsoft

Huge news today out of LinkedIn and Microsoft who agreed to a $26b deal.  

As well as an indicator to just how important social networks...

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Is Influencer Marketing the answer to ad blockers?

More and more we seek the advice from our friends and peers via social media when considering a purchase.  With the shift in buyer...

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Human to human - business is changing

Working in the marketing department for a professional services firm is both challenging and rewarding. Tradition runs deep in firms that...

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Where does the marketing team fit in with Passle?

Passle is a tool that empowers busy experts to create content. We make it possible for small businesses to create content without having...

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Does your business have a 'culture of content'?

Really interesting observations here with regards companies struggling with content silos in their content marketing efforts.  


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Education as a sales tactic - the here and now

An incredibly in-depth and valuable article from Myk Pono on how to track customer acquisition.  

Many interesting observations throughout...

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Content Marketing Institute bought by UBM for $17M

Many congratulations to Joe Pullizzi and the crew. CMI has grown to being a huge player in the marketing world and a tireless cheerleader...

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