Some really fascinating data here through CSO Insights. They reveal that World Class Social Sellers adapt, which i think is the key term here, their selling behaviours two years earlier than average performers.
If youre still cold calling for leads, youre time is running out - your business should take note.
As this report points out "focus, speed, integration and adoption are critical success factors for leveraging social media effectively across the organization"
Social media is a highly effective tool to identify decision makers – there is a gap of 40% between world-class and all respondents The world-class segment is two years ahead when it comes to taking advantage of this behavior.