Everyone is saying it - but most, including myself are not heeding it. Short form content is no longer enough to move the needle anymore - bigger is indeed better!
I myself have been weighing this up, moving away from the short, easy to consume 600-800 word blogs into some beefier, 1800+ word posts, less frequently to see how it would impact my own website for both traffic and importantly leeds.
John Jantsch outlines here both the why and how that this would make perfect sense. Leveraging it both as the starter, main course and desert (blog, download, presentation) content wise for visitors. Excellent ideas to make the leap towards Epic (or 10x content as Moz would call it) Content.
The days of writing 500-word wispy blog posts three times a week are over. They certainly served a purpose four or five years ago (hello SEO) but no longer. Today you are better off writing one or two epic posts a month and using them as a tool to power every channel. Put epic content at the center of your marketing efforts – do less, but do better – and you’ll find that you have far greater opportunities to expand in every direction.