A very simple approach for companies planning their content strategy with inspiration from Rudyard Kipling no less. One striking stat, only 32% of marketers have a documented content marketing strategy. This quick and simple framework can help you build one easily.
Grounding your work with a documented strategy helps you create content that’s more effective. Content strategy doesn’t have to be needlessly complex. To help shape my content strategy, I go back to a Rudyard Kipling’s 1902 poem “The Elephant’s Child”: I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When and How and Where and Who. We can use Kipling’s “serving men” to kickstart a content strategy too. While all of the five Ws (and one H) merit attention, focusing on why, who, and what is a solid foundation. It also helps us ensure that our content is both business centric and customer aware.