An oldie but a goodie from former HubSpotter Joe Chernov giving his take and then validating it with the HubSpot State of Inbound findings on the difference between Inbound Marketing vs Content Marketing.
Marketers should think in terms of “and” not “or” when it comes to the content/inbound relationship. Success relies on both. Content may help fuel your inbound engine, but there are similarly valuable inbound projects -- like technical SEO, freemium trials, interactive tools -- that may exist outside of the content marketer’s scope. If you aren’t availing yourself of the full spectrum of inbound practices, you are limiting the potential impact you can have as a marketer or marketing leader. In other words, your inbound initiative should be a superset -- inclusive of your content assets, but not limited to them. There are implications for organizational structure, roles and responsibilities, as well as skills procurement.