An incredibly in-depth and valuable article from Myk Pono on how to track customer acquisition.
Many interesting observations throughout but one in particular that I think all business owners & sales leaders should digest. Myk argues that sales of the future will be centered on education, less on products, more on solutions. I would suggest we are already there and the best companies are already educating and guiding prospects pre-sales cycle via excellent, valuable content.
Sales of the future will be less about selling and more about education. It will be less about products and more about solutions. An example of this is a car salesperson. In the past, they sold cars by providing information about specifications. Today, this information isn’t as important since we can quickly access information about any car model. In the future, the car salesperson may be like an individual consultant that helps customers find the right car based on their job or provide plans for using the car.