Huge news today out of LinkedIn and Microsoft who agreed to a $26b deal.
As well as an indicator to just how important social networks are becoming to the enterprise I think its a coup for Microsoft in their quest to compete with Salesforce for CRM domination.
When it all plays out, the power of a CRM system coupled with native integration with Linkedins incredible data set is a really interesting proposition for CRM apps.
Will be interesting to see how Linkedins 433m users react in the medium term to this acquisition.
Microsoft details how it plans to use LinkedIn’s social graph as an integrated selling tool alongside its existing CRM products (which are second to Salesforce in the market currently). Users of Microsoft’s Dynamics CRM and other systems, it notes, will want to use LinkedIn’s Sales Navigator “to transform the sales cycle with actionable insights” — essentially lots of background information about users that can help find leads, open conversations and close deals.