Fascinating piece on Viral content and the factors involved. Social Sharing is a key component of the inbound marketing methodology so a better understanding of the logic behind this study is an important piece for any marketer planning out their content strategy.
Happiness and surprise are a winning combination for social sharing Content that pairs happiness and surprise makes people feel good, while showing them something they didn’t expect or have never seen before. This uplifting emotional experience is what makes people share positive content.
http://marketingland.com/science-viral-content-certain-emotions-ignite-social-engagement-181267
unknownx500
