Gone are the days of considered 'hunches' in marketing.
The wealth of data at our fingertips through tools like Google Analytics, Adwords, HubSpot and dozens (if not hundreds) more mean modern marketers can pull powerful insights from historical information to build validated marketing hypothesis to test.
For inbound marketing this is essential. To plan for growth we need to understand the baseline metrics and determine the real real, not high level trends or guesses but black and white X and Y facts. With these we can more accurately build in budgets and activity levels required to achieve both realistic and stretch client goals.
In fact, data is now the core driver of future marketing strategies, and the future can now mean just a few weeks (or days), not months or longer. Analyzing data from inbound marketing identifies the most valuable deliverables and tactics to help make important decisions about how and where to spend marketing dollars. The ability to track results with real time data is expected and required, which is why we include it in all inbound marketing strategies.