Lead nurturing, marketing automation, whatever you call it may well be p*ssing off your prospects.
Your customers dont want to feel like another name in a CRM with a £$€ attached to them, they are not interested in automated, cookie cutter emails about how you solve x for y.
Your prospects and customers want to be treated individually and expect it if you want them to part with their money.
Its getting easier and easier today to automate everything, chatbots, IFTT, Slackbots, the list goes on, but ultimately sales and marketing still comes down to human to human dialogue.
Best practices I would argue dictate you want to avoid angering off your prospects before you even speak to them one-one
I can’t stand being treated like nothing more than a potential sales target. Like I don’t matter as a human being, or a real person. Like I’m just an entry in a CRM with no value beyond my worth as a customer. That should make some pretty basic sense, right? I’m sure it doesn’t make me unique in any way, to want the people I interact with to show me some basic respect. At the end of the day, nobody wants to feel like they’re unimportant as individual people. Nobody wants to feel like their needs and their preferences and the way they respond isn’t important. So why do we treat others like that? Why do we treat other people like shit in order to sell products and make money?