In the days when everyone is creating regular content the concept of '10x Content' couldn't be more important.

10x Content, that is, content that is 10 times better than that already is already at the top of Page 1 Google (or others...) is the pinnacle for content marketers with the time, skill and money to produce it.  

Atomic Research outline a useful process to identify opportunities and a step by step to achieve it yourself.