In the days when everyone is creating regular content the concept of '10x Content' couldn't be more important.
10x Content, that is, content that is 10 times better than that already is already at the top of Page 1 Google (or others...) is the pinnacle for content marketers with the time, skill and money to produce it.
Atomic Research outline a useful process to identify opportunities and a step by step to achieve it yourself.
Go Big or Go Home! Blame it on the fiercely competitive marketing landscape we live in, writing unique content won’t cut it. The bar has gone way higher. Good unique content was great in the dog years of internet where there were very few relevant results in most of the fields. However, over the years, content has grown exponentially and now there are a few dozen good results for most of the searched topics. From the statistics shared by AOL and Nielsen, over 27 million pieces of content are shared every day and this has resulted in content saturation. Almost everyone can create this content so standing out is really hard